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About Us

Solutions for life at elevation.

Nestled amidst the iconic peaks of the Canadian Rockies, we are no strangers to the constant challenges of staying warm and fog-free when living life at elevation.

Back in 2013 we set out to redefine winter headwear and crafted the first-ever overlapping two-piece face mask design that completely eliminates the discomfort of foggy goggles.

Since then, our relentless pursuit of innovation and a deep-rooted passion for the alpine has inspired our journey to create technical, sustainable, and aesthetic gear that resonates with the true essence of mountain living. 

Shared passion for the mountains.

Our small team of mountain enthusiasts, creatives, and entrepreneurs have an eclectic range of experiences but most importantly, share an unwavering passion for the outdoors.

Living and breathing the mountain lifestyle, every aspect of our brand's DNA is intertwined with snow-covered peaks, adrenaline-pumping descents, and grand adventures. This allows us to channel firsthand experiences into creating products that effectively address the nuances of alpine living.

Strong Principles Guiding Every Decision

Our core values guide every decision we make, every product we craft, and every interaction we have with our community. These principles ensure that we remain true to our mountain roots while pushing the boundaries of innovation and sustainability.

Performance-Focused - At the heart of our brand is a commitment to providing you with unwavering dependability by blending innovation with rugged durability that will withstand even the most challenging mountain conditions.

Sustainability Minded - Our dedication to sustainability shapes our approach to alpine gear, ensuring that every product is as kind to the planet as it is effective in the mountains.

Design-Driven Aesthetics - Quality gear doesn’t have to be boring. With versatile designs, our timeless products are made to be worn for endless seasons, fitting with any trends that may come and go.

Fostering Mountain Culture - Embracing the friendly, knowledgeable, and approachable nature of our small mountain town origins, we are committed to ensuring every customer feels like part of our family.

Inventive Solutions - We pride ourselves on providing solutions to the real frustrations and challenges faced by mountain lovers. The products we create are born from a genuine need, addressing specific problems with thoughtful, effective solutions.

Crafted to Withstand the Toughest Alpine Environments

Carefully crafted and rigorously tested in the heart of the Rockies, every stitch and material choice of our designs are perfected through collaboration with local athletes. This meticulous craftsmanship ensures they not only meet the demands of the harshest alpine conditions but elevate your adventure even further.

From gracing podiums in the Iditarod Trail Invitational to being the dependable choice for professionals braving the Arctic's unforgiving climate or venturing into the unrelenting backcountry, we’re proud to have become a trusted brand for adventurers pushing the boundaries in their sports.

North45 gear is more than just equipment, it's an invaluable asset in the face of extreme environments, providing unwavering support that enables explorers to achieve extraordinary feats in the most frigid of conditions.

Treading Lightly on the Planet We Play On

At North45, we don't just believe in sustainability. We are on a mission to redefine outdoor industry standards by showing what's possible when the environment is not an afterthought, but the driving force.

We choose premium materials like merino wool and tencel because they propel our products to push the boundaries of both technical excellence and environmental stewardship. 

Not only are these sustainable fibres exceptionally durable—they are natural powerhouses with anti-bacterial and odour-resistant properties with an inherent UV resistance. This means saying no to the status quo of harsh chemical treatments, and saying yes to a new standard of gear that respects the planet.

While our products are designed to be resilient companions on your wildest adventures, when they reach the end of their journey, they won't linger in landfills. Unlike many outdoor products, ours are conscientiously crafted to be biodegradable, ensuring that they break down rapidly and continue to respect the environment, even at the end of their life cycle. 

Celebrating the Essence of Mountain Culture

Based in the vibrant mountain town of Canmore, Alberta, we are rooted in the very soil that shapes the dreams of alpine enthusiasts, fueling us to embody the spirit of mountain adventure.

Drawing inspiration from high-performance athletes, local skiers, and nature enthusiasts alike, we are actively listening to the mountain community and transforming your feedback and experiences into tangible, functional gear that enhances and transforms the alpine experience.

We invite you to join the North45 tribe of adventurers, innovators, and dream chases inspired by the spirit of alpine exploration. With us, you’re not just gearing up for another adventure, you're embracing a lifestyle deeply intertwined with the essence of mountain culture.

Ready to elevate your mountain experience? Explore our collection and find your perfect alpine companion today.